Nikko Jones | MarkeTing & tech entrepreneur

Real Estate Marketing

Ads | Branding | Graphics | Videos

Case study

How my real estate brand reached 82, 528 people with PHP6.58 ($0.12) CPA in 4 days and enjoyed an ad recall lift rate of 7.4%

82, 528

people reached concentrated on ages 25-45 which is my ideal demographics

$10

in ad spend which means increasing the ad spend could potentially increase the efficiency of my campaign

4 short days running. The campaign I ran was both budget & time efficient

7.4%

achieved ad recall rate vs 6% industry standard benchmark

STORY BEHIND THE CAMPAIGN

Real estate, real experience

I created the brand Ph Royal Homes in order to participate in the growth of the real estate industry & gain actual experience in growing a real estate brand. In order to further reach the brand’s goal, I partnered with more prominent real estate companies to sell a variety of real estate through my new brand & started with Facebook ads.

THE GOAL

Raising brand & product awareness

With a tight budget on hand, I wanted the brand to raise awareness on its new real estate inventory & increase sales in the process.

THE SOLUTION

Informative Instant Experience with Facebook Ads

The first step to creating the campaign is by identifying the audience. I generally target audiences who are working, and interested in business, investment, and real estate. I mainly targeted capital cities in the Philippines & considered their lifestyle in the demographics as well.

With the ad type itself, I used instant experience since it loads much faster with mobile and aligned with my marketing goal which is building awareness. I also made sure that it’s connected to the landing page I created so I can collect their names & emails with opt-in forms.

The video shows how my ad looks like.

THE RESULTS

Provided great insights on changing the game

With a small budget for ads, between July 9-13, 2022, I was able to:

Reach 82, 528 people
Make a 7.4% rate in ad recall, slightly higher than the industry benchmark standard
Spent just around $10
Able to do it in 4 short days