Brand Strategy
- Finding the gaps in the industry through digital marketing
- Identifying the marketing persona
- Stating the mission, brand purpose
- Brand differentiation — in the world of AI
- Crafting a unique value proposition
- Creating visual identity and personality
- Building social platforms and website
Results:
- Raised private investor funding up to PHP300, 000
- To be sold with a valuation of around PHP1M for the brand
TeleConvrt - how I turned an idea into an actual business brand: a case study
How my real estate brand reached 82, 528 people with PHP6.58 ($0.12) CPA in 4 days and enjoyed an ad recall lift rate of 7.4%
82, 528
people reached concentrated on ages 25-45 which is my ideal demographics
$10
in ad spend which means increasing the ad spend could potentially increase the efficiency of my campaign
4
short days running. The campaign I ran was both budget & time efficient
7.4%
achieved ad recall rate vs 6% industry standard benchmark
STORY BEHIND THE CAMPAIGN
Real estate, real experience
I created the brand Ph Royal Homes in order to participate in the growth of the real estate industry & gain actual experience in growing a real estate brand. In order to further reach the brand’s goal, I partnered with more prominent real estate companies to sell a variety of real estate through my new brand & started with Facebook ads.
THE GOAL
Raising brand & product awareness
With a tight budget on hand, I wanted the brand to raise awareness on its new real estate inventory & increase sales in the process.
THE SOLUTION
Informative Instant Experience with Facebook Ads
The first step to creating the campaign is by identifying the audience. I generally target audiences who are working, and interested in business, investment, and real estate. I mainly targeted capital cities in the Philippines & considered their lifestyle in the demographics as well.
With the ad type itself, I used instant experience since it loads much faster with mobile and aligned with my marketing goal which is building awareness. I also made sure that it’s connected to the landing page I created so I can collect their names & emails with opt-in forms.
The video shows how my ad looks like.
THE RESULTS
Provided great insights on changing the game
With a small budget for ads, between July 9-13, 2022, I was able to:
- Reach 82, 528 people
- Make a 7.4% rate in ad recall, slightly higher than the industry benchmark standard
- Spent just around $10
- Able to do it in 4 short days
