Ph Royal Homes
Optimize reach using Facebook Ads
Case study
How a real estate brand reached 82, 528 people with PHP6.58 ($0.12) CPA in 4 days and enjoyed an ad recall lift rate of 7.4%
82, 528
people reached concentrated on ages 25-45 which is my ideal demographics
$10
in ad spend which means increasing the ad spend could potentially increase the efficiency of my campaign
4
short days running. The campaign I ran was both budget & time efficient
7.4%
achieved ad recall rate vs 6% industry standard benchmark
THE CAMPAIGN
Real estate, real experience
Here’s the video ad I created & published with Facebook ads.
THE GOAL
Raising brand & product awareness
With a tight budget on hand, I wanted the brand to raise awareness on its new real estate inventory & increase sales in the process.
THE SOLUTION
Informative Instant Experience with Facebook Ads
The first step to creating the campaign is by identifying the audience. I generally target audiences who are working, and interested in business, investment, and real estate. I mainly targeted capital cities in the Philippines & considered their lifestyle in the demographics as well.
With the ad type itself, I used instant experience since it loads much faster with mobile and aligned with my marketing goal which is building awareness. I also made sure that it’s connected to the landing page I created so I can collect their names & emails with opt-in forms.
The video shows how my ad looks like.
THE RESULTS
Provided great insights on changing the game
With a small budget for ads, between July 9-13, 2022, I was able to:
Reach 82, 528 people
Make a 7.4% rate in ad recall, slightly higher than the industry benchmark standard
Spent just around $10
Able to do it in 4 short days
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